Shepherd Health

Privacy Policy

Last updated: October 2026

Who we are

Shepherd Health is a trading name of Insured Health Ltd, registered in England & Wales (company number 09886202), with our registered office at Saville House, 74-90 Savile Street, Sheffield, S4 7UD. Insured Health Ltd is authorised and regulated by the Financial Conduct Authority (FCA reference number 774335).

This policy explains what personal information we collect when you use this website or request a quote, how we use it, and the choices and rights you have.

Information we collect

When you request a quote or ask us to call you back, we may collect:

  • Contact details, such as your name, telephone number, email address and postcode.
  • Information relevant to your enquiry, such as your date of birth and details of any private medical insurance you currently hold or existing medical conditions you tell us about.
  • Technical information about your visit, such as the pages you view, your IP address, your browser and device, and how you arrived at the site (including any advertising click or campaign details in the link you followed), so we can attribute enquiries to the right marketing campaign.
  • A record that you tapped our telephone number, together with the page you were on and the campaign you came from. This does not include your own phone number or name.

How we use your information

We use your information to:

  • Provide the policy comparison and advisory service you have asked for, including passing your details to one of our advisers to call you.
  • Obtain quotes from insurers on your behalf.
  • Keep records of the advice given and transactions made, as required of us as an FCA-regulated business.
  • Improve this website and understand which marketing brings people to us. This involves analytics and advertising cookies, which are explained under Cookies below.

We do not sell your personal data to third parties for their own marketing purposes.

Who we share it with

We may share your information with the insurers you ask us to get quotes from, our regulated telephone advisers, and IT and telephony providers who help us run this service. Any third party acting on our behalf is required to keep your data secure and only use it for the purpose we've asked them to.

We also use Google (Google Analytics, Google Ads and Google Tag Manager) to measure how this website is used and how our advertising performs. Google receives information about your visit, such as the pages you view, and may process it outside the UK under the safeguards in its own terms. We do not send your name, contact details or health information to Google.

How long we keep it

Where your enquiry leads to a policy or ongoing advice relationship, we keep records for as long as required by FCA rules, and normally for seven years afterwards. If you make an enquiry that doesn't go any further, we keep that information for up to two years so we can respond if you get back in touch.

Cookies and similar technologies

We use cookies and similar technologies to make this website work, to understand how it is used, and to measure how well our advertising performs. Cookies are small text files stored on your device. This is what we use:

  • Session cookie (PHPSESSID). Set when you visit. It keeps your place in the quote form and remembers the campaign and advertising click details of the link you arrived from, so your enquiry can be passed to the right team. It is deleted when you close your browser.
  • Session storage. A short note in your browser to avoid recording the same phone tap twice in a short space of time. It is cleared when you close your browser.
  • Analytics cookies (Google Analytics: _ga and _ga_ followed by an identifier). Help us see which pages are visited and how people find us. They last up to 2 years.
  • Advertising measurement cookies (Google Ads: _gcl_au and _gcl_aw). Help us measure which of our adverts lead to enquiries. They last up to 90 days.

The analytics and advertising cookies are set by Google when you visit this website. This website does not currently offer a banner to accept or reject them, so the way to control them is through your browser and Google's own settings, set out below.

How to control cookies.

  • Block or delete cookies in your browser settings. Doing so may affect how this site works.
  • Opt out of Google Analytics with Google's browser add-on: tools.google.com/dlpage/gaoptout.
  • Manage the adverts Google shows you at adssettings.google.com.
  • Contact us using the details below if you have any questions about our use of cookies.

For more on how Google uses data from sites that use its services, see policies.google.com/technologies/partner-sites.

Your rights

You have the right to ask us for a copy of the personal information we hold about you, to have inaccurate information corrected, to ask us to delete it, or to receive it in a portable format, subject to the exemptions that apply to regulated firms.

If you're unhappy with how we've handled your information, you can contact us using the details below, or complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We may update this policy from time to time; the "last updated" date at the top of this page shows when it was last revised.

Contact us

If you have any questions about this policy or how we handle your information, you can reach us at:

Shepherd Health
Insured Health Ltd
Saville House, 74-90 Savile Street
Sheffield, S4 7UD
Telephone: 0800 131 0400
Email: info@insuredhealth.co.uk